4 ways to get raving Etsy reviews
Anyone who sells on Etsy knows that reviews are the lifeblood of the platform. Not only will they add to the confidence of any buyers, but good reviews will also improve your Etsy search ranking in turn bringing you more organised search traffic from the site. Etsy draws in some really beautiful people – ideal customers who actually want to support small business, which when you think about it is pretty amazing in today’s world of huge corporate brands. Make the most of this, and start growing a community of loyal fans for your own brand – and start with reviews.
Here are 4 easy ways to get raving Etsy reviews.
Under promise and Overdeliver
It’s important to showcase the value that your product offers, but it’s also important to go that extra mile. Find out what your target audience values, and tailor your buyer experience around that. Do they need things urgently? Factor in free express shipping so their items come fast! Do they love value? Maybe include a little freebie or voucher with the order. Are you offering a printable file? Include something extra in the download which is of value to your customer. Go the extra mile and you will find the positive reviews just roll in.
Communication is absolutely vital to a healthy business. Make your correspondence is quick and thoughtful – and always respectful and professional. Outline expectations clearly from the get-go, including things like shipping times, handling times – any area which can be a pain point for your customer. Not everyone is tech-savvy, so things which may feel simple to you, maybe overwhelming and complicated to your customer. Be there to support them, and communicate clearly from the get-go.
When things go wrong
It’s inevitable in business that things go wrong – it’s just a fact that even when you have all your ducks in a row, things can be forgotten, lost in transit or delayed. And trust me when I say – this is ok! It’s the way you handle which makes all the difference though. Set yourself up with the mindset that you are going to help however you can and when problems arise always deal with them with a smile and positive attitude. It can also be a great idea to check in with your customers to make sure things arrived and everything is ok – it makes them feel seen and cared for – perfect for great reviews!
When you are checking in with your clients, explain the importance of good reviews and how they really help your little business grow. Link them directly to any information they might need to leave one. A lot of people aren’t tech-savvy but shop on Etsy for the very reason of supporting small business. If you are sending a product, include a small thank you card with directions on how to review your product, and a little note to contact you if they have any questions.
In my opinion, reviews are one of the main pillars of success when running an Etsy business. Take them seriously and your business is going to be set up to thrive.