5 ways to grow your Pinterest account
Overview
Pinterest is one of the most prominent social media sites. What makes it so unique is its closely-knit community and dedicated Pinterest users. It’s visual and beautiful, and easy to find things which you are looking for.
Whether you are a new user, or perhaps an old one, you would have wondered how you can grow your following on Pinterest and become the next popular Pinner. Let’s explore the 5 most effective strategies that can help you grow your Pinterest following.
Embrace Visuals
Like most social media site, Pinterest relies on strong visual images and beautiful imagery. The most successful pins are well designed and nice to look at – even if they are only text.
Use a tool like Canva to create tall stylized images. Because of Pinterest’s format – tall images work the best as they take up the most visual real estate. I find that the best size currently is around 1000x1500px.
Interact, interact, and interact
Pinterest rewards those who are active and persistent!
To interact with Pinterest community, you must follow different people, businesses, and brands and interact with their Pins occasionally. Bonus points for creating a board with some other ambitious and active pinners in your niche.
Following different profiles increases the likelihood of being followed back. To put it simply, it’s a fairly “give and take” relationship, or shall we say, “follow for a follow back”.
Be Consistent
“Aesthetic” is all the hype these days on the social media. While the ideas and discussions around aesthetic will go beyond the scope of this blog, the only thing one must remember is that your aesthetic is your sense of style and expression.
Choose a visually appealing aesthetic and organize your Pinterest boards around it without scattering it with too many visuals that do not align with your aesthetic.
Don’t Directly Sell
Pinterest has a great potential to direct users to another online store or a profile.
To convert users into potential followers and customers down the line, you must not be pushy and salesy. Be exciting, visually aesthetic with engaging Pins, but never be too direct in selling yourself. Approach Pinterest with a give mentality, and aim to channel customers into a sales funnel with beautiful inspiration, useful resources and cool freebies / lead magnets.
Leverage Pinterest Analytics
Hold on! Don’t be discouraged by the heading. It’s not as complex as it may seem. Analytics is simply the art of reading signals and indicators to track, evaluate, and plan current and future plans.
Big question still remains: How do I use Pinterest Analytics to grow my following?
Keep tabs on your notifications. Monitor which Pins are getting the most engagement in form of likes, Repins, and comments.
The pins that are most popular must be your cash cows Milk them until you have reached the organic growth in your following.
Conclusion
Persistence and resilience are the keys to becoming popular on social media.
Note that one does not have to appeal to everyone out there. All you need is a clear sense of what your profile should look like and what kind of audience you want to engage with.
The rest will be handled by our prescribed 5 strategies that will take time, but certainly give you the returns you need.
So, what are you waiting for?
Start implementing the above-mentioned foolproof way and grow your Pinterest following.
