Where to start getting my business online?
Things have changed so much in the industry, even in just the last 5 years. What advertising makes a business successful now is almost unrecognisable to the way it used to be. The amazing thing is though, this revolution of technology has made great advertising and marketing so much more accessible for the average business and for a much more attainable price. If you as a business owner are willing to dedicate a bit of time every week, you can grow your business on a shoestring budget.
With that freedom though comes overwhelm because there is simply so much to do – so if you have a new business where should you start?
The answer? My top three things I recommend for all businesses in this order:
Your brand – start here!
This is your logo and a beautiful matching set of visual language you will use across all your media. It needs to have it’s own voice, and speak to your special target market! Reality is, you are going to need more than just a logo. Your brand speaks for you – it conveys who your business is and what it stands for to your audience. So think colours, fonts, photography styles, even consistent instagram filters. If you are struggling to create a brand on a budget and don’t know where to start, check out our Brand Bundle with over 60 beautiful designs ready for you to personalise.
Socials – things like Facebook, Instagram and Pinterest.
I would advise picking one or two to start with, as management can quickly get out of hand! Ease yourself in, and pick them based on where your ideal audience ‘lives’ and spends their time. You need to come to them on their own terms Make sure your brand neatly carries across all of these and the profiles are filled out properly and look professional.
Website
This is a bigger job, but it will also add a lot of credibility to your brand – even if its just a tiny baby landing page! People love to go looking for more information – if you spark their attention on Instagram for example, and they want to know more a website is a perfect place for this and also a great spot for you to add things like contact forms to gather those leads. I have a web background and so WordPress is my go to for all things website and code, however if you are looking for something easier check out Squarespace or Shopify.
In conclusion
If you aim to have these three things set up, you are giving yourself an incredible base to start from, and even better start growing a targeted and interested audience from. You will find these three things really work together well, and also grow together well bouncing traffic (and sales) off each other.
